Do you want to design your ecommerce website to modify and boost sales? We got your back. It can be overwhelming and daunting sometimes. However, choosing the right guidelines is helpful.
A good ecommerce website represents your brand. When you think about selling something online, you will need a proper website for that purpose. In a world full of new technologies and advancements, having a functional ecommerce website design that reduces the online shopping hassles is very important. People are more inclined towards digital shops and saving their time. It’s appreciable to give your visitors the best experience.
Website design is important to attract customers and give them a brand feel. For that purpose, selecting the fonts, color, and high definition picture is a plus point. On the other hand, the need for a proper platform for designing a website is necessary. No matter if your brand advertisement is good, you can lose a customer if the design of an online store is not perfect.
15 Easy Steps to Create an Ecommerce Website Design
In search of how to perfectly design an ecommerce website? Here are 15 easy steps to follow and give wings to your business:
1- Prioritize the Image Quality:
The e-commerce industry runs on high-definition products pictures. As the customers won’t be able to touch or feel, the only possible eye-catching feature would be the use of professional images. It is obvious that no one wants to waste their money on unseen products. Thus, show them what the benefits of your products are.
Once your business becomes trustworthy, more customers will like to buy without even a second thought. Comparatively, when your website design and the display aren’t according to modern aspects, the more difficulty you will face in minting money and retaining customers. Also, this will lead to confusion and hesitant behavior regarding whether to buy or not.
Satisfying the visitors and changing them into potential customers is only possible by focusing on your business structure and design.
2- Work on Product Categories and Navigation:
Imagine what if the visitor has to go through multiple options to find the desired product. What will happen? You will lose customers and eventually switch to another faster website. Especially the whole reputation will turn into a negative impact just because of one mistake. Nowadays, website builders are offering an amazing template for an ecommerce web design agency to cope with the reoccurring website issues.
Categorizing the products from size to color would be effective in preventing this. Try to implement strategies and such designs to make the navigation easier for the users. By providing convenience and quality to the customers, you will observe the purchasing graph increasing day by day.
3- Apply Color Psychology:
Practically things are different. Maybe your favorite color combination is good enough to grab the customer’s attention. In the e-commerce industry, choosing a color will be representing so many things on behalf of your brand.
Every color you see on any platform has a reason behind using it—different emotions and actions attached to certain colors. If you really want to make the website grow, it is crucial to apply these factors that help retain customers on color theories.
For bringing improvements in designs, understand the color psychology. When you want your customers to take action or purchase, make it bold and highlight it with prominent colors like red. According to different researches on these subjects, experts prove that re is the sign of excitement and interest. This methodology will increase your conversions and sales ultimately.
4- Go Extra Mile with Product Information:
Although it seems a non-beneficial factor when it comes to designing, a website is incomplete without defining the exact availability of products and other details. Provide every possible information to the shoppers so that it will speed up the purchase options. This includes the size charts, material, prices, show or hides availability as per the product, and more than two pictures from different angles.
The more customers left with a few questions more it will be in your favor. This ecommerce website design will stand out and clear away the confusion more easily.
5- Make Shopping Cart Unique :
Shoppers want users’ friendly cart to edit it anytime they want. This is an important step that will help them move forward with checkout.
Have a look at the most creative ideas for improving the website cart:
- Give accurate product information in the cart. This will be an advantage for the users to remember what they have already included in the shopping list. It will be displaying derails like images, sizes, prices, etc.
- Choose editable cart features. Customers can conveniently add or subtract from the cart by allowing these options. Also, I can save for a later purpose.
6- Keep it Simple, silly:
It is a misconception that extra banners and pop-ups will attract more customers. Although according to the ecommerce website design rules, all these factors will distract the visitors.
The only designing strategy that works is to keep the eCommerce features simple and accessible. Nothing is more useful than this. Creativity makes a lot of difference but doesn’t only concentrate on this. By making the design structure more concise and clear, you will be doing good for your sales.
7- Use Skimmable Content:
Are you trying to write long product details and descriptions? Wait, there is news for you.
Customers don’t read everything present on the website. They mostly skim and scan content. So, the better way is to go for product information. Make it valuable short sentences. Keep the paragraphs concise and complete.
8- Include Feedback and Reviews:
By adding social proofs, the purpose of an ecommerce website design would be more defined. The customers will trust the words and reviews of others. Therefore, it will maximize the purchase. So the options of feedback would be helpful to engage more customers.
9- Implement Responsive Design:
Do you agree with the increasing use of mobile phones? Yes, this is true. Users prefer those websites which are designed with user-friendly and responsive structures.
Pay attention to those designs that ensure usability on different devices. Fortunately, this will help make customers and retain them longer.
10- Consider White Background Theme:
Displaying pictures with a white background can improve their appearance. As per the ecommerce website design strategy, customers at first glance want a clear picture of the products. Every user is different. But the majority usually avoid clutter and stuffing of designs.
So, give importance to light-colored themes. This will improve the website design and development help more customers to engage in business activities by providing clarity.
11- Display Recent Purchases:
If you look around, this is an old concept yet still productive. Adding the recommended products will benefit the sales. Tell the customers which will be a good combination to buy and explain more about the advantages.
Thus, it would be an effective feature that increases the website design feature and performance.
12- Select Protected Website Server:
As the customers enter their personal information, they want a safe server. This ecommerce website design will allow the customers to use your site on a regular basis. Also, they will be tension-free while making a purchase and entering the card details.
Therefore, it will help in maintaining the reputation with the right and safe design. It will be good to build trust in the customers.
13- Implement Persuasive Technique:
A website design that shows scarcity of products will be able to make more profits. By implementing the persuasive design, urging customers to buy products becomes easier.
It is a common concept that availability decreases demand. Try to use this strategy in your website to motivate the users and have a more results-oriented approach.
14- Use Visible Call to Action (CTA) Buttons:
Functional call to action buttons(CTA) plays an important role and contribute positively to the website design. This will make the customers purchase more products easily.
A well-defined option saves customers time. They can take action once they are done with the selection process. It is a proven method to increase sales and add positive aspects to the design of a website.
15- Offer Authentic Payment Options:
A website design is not only related to colors, images, and product information. In contrast, all the other details linked with customers’ financial ease make it more useful. So, ecommerce website design is incomplete without conveying the shipping cost, expenses, and ways of accepting payments. Mention modes like cash on delivery, bank cards, etc.
Customers will trust your brand more if you clear everything. They won’t switch to the competitor’s website after knowing all the essential details. As these things will be cleared, users will be purchasing without worrying about the hidden charges.
Market research, expert suggestions, and more knowledge will help get the right outcomes. Also, understanding the dos and don’t of websites can impact the whole purpose. Engaging buyers and converting visitors into regular customers need proper strategies. Once the practical implementation starts showing results, you are near to achieving your goals.